The Operations Value Map enables anyone on your team to have a meaningful conversation about why and how you are addressing business needs - whether those needs are internal to your business or externally to a customer. It's a clear and simple way to demonstrate to the company, graphically, that your group has thought out the business problems the company faces, knows how to solve them in a very complete manner, and can discuss the solutions in detail. Executives are better able to communicate how your solutions solve both the enterprise and your customer's problems. Most importantly, the Operations Value Map ties into the operational initiative parts of the Business Operations Map giving everyone who sees it a clear "line-of-sight" from your proposed solution(s) all the way to the company’s competitive strategy. It makes it easy to make the business case for an investment in proposed or on-going solutions.